Dr Stephen Woolgar
Emeritus Professor of Marketing at Saïd Business School, University of Oxford, UK

Welcome! It is my great pleasure to extend heartfelt greetings to consumers, clients or readers who come across our website. It is your support that grows and fertilizes SuperBrand Plan to today’s prosperity. I am delighted to meet you through our website, which is designed specially to make it easier for our consumers and clients to get the information they need. we make things that surprise and delight the world. we’re about people first – the bravest team with the best brands.

The SuperBrand Plan was the priority program of SuperBrand Organization Inc., which was established in 2015 in New York, USA. Since then, the primary task of the organization has been to provide premium evaluation services to over 500 brand globally and grant consumers a safe, efficient, trustworthy consuming environment. We have developed brand assessment standards and award outstanding brands SuperBrand Seal of Approval, aiming to protect consumer rights and supervising brands. When consumers are unsatisfied with the product and coordinate with sellers for unsuccessful returns, we accept consumer complaints about the brand and re-assess SuperBrand's eligibility.

As an independent Brand Evaluation Agency, our SuperBrand Seal of Approval is a symbol that helps consumers build confidence, and it is also a certification for for companies that are credible to the public. Aiming to enhance the confidence of overseas consumers in Chinese brands, we issue SuperBrand Seal of Approval for Chinese brands that have been tested for its excellent quality and consumer satisfaction.

The strategic benefits of the SuperBrand Seal of Approval are as follows- First, it protects consumers’ rights based on independent testing and evaluation; Second, it helps build consumer trust and confidence through enrollment of consumer voice. In the meantime, we will motivate brands to improve continuously and further meet consumers' customized needs. SuperBrand Seal of Approval indicates to consumers that an independent organization is together with them.

Our job also includes brand positioning, designing brand strategies, enhancing awareness, managing brand reputation, perception and communication, and eventually making it global by increasing brand value. It is the process of increasing brand value that makes the “intangible assets” higher than the “tangible assets” on their balance sheets. Our ultimate goal is improving sustainable efficient sales, brand awareness and brand loyalty.

I wish everyone a useful browsing and surfing of the website of our organization, which is meant to serving all consumers and clients. we anticipate and welcome your comments and feedback to support our services and create ongoing dialogue with our site browsers. And I wish SuperBrand Plan would bring you convenience and warmth all the time!

Thank You!

Stephen Woolgar