SuperBrand has always provided customized services to companies interested in brand development. With strong research team and rich industry resources, we evaluate brands with authoritative models and methods, and award superbrand seal of approvals to protect brand reputation.

Under the leadership of senior professors, our brand management consultant team conducts in-depth diagnosis on the history, current status, and future trends of corporate brand, proposes innovative strategies to enhance brand competitiveness, and specifies future business directions. For more details, please contact ask@superbrand.com

Our Services:

1. SuperBrand Maintenance and Development

SuperBrand plan authorizes seal of approval for qualified brands, and undertakes the after-sales service for company's overseas products. We maintain the brand's reputation, and communicate with company about overseas sales volume and customer feedback on time.

• Product Promotion: Organize Product Introduction Seminars, Business Promotion Meetings, Talent Acquisition Conferences,etc. at the request on enterprises;

• Online Profile: Establish multilingual online profiles for global brands, update brand information every year and publish in domestic and international mainstream media;

• Customer Relations Maintenance: Accept consumers' feedback on brands and complaints, taking responsibility in after-service;

• Market Research: Conduct in-depth market research and a comprehensive and systematic analysis of the development status and trend of the entire industry and enterprises;

• Business Plan: Formulate marketing long-term goals, stage goals, and marketing strategies based on company conditions.

2. SuperBrand Health Evaluation

SuperBrand Health Valuation determines brand strategies, brand recommendations and brand development. SuperBrand Plan utilize big data to conduct comprehensive analysis on brand valuation.

• Brand Health Evaluation: Measure brand health based on trusted model and provide Rayleigh Analysis of each factor. The brand’s health is measured through the following five factors:

• Leadership: Measure brand leadership, market reputation and market share within the industry;
• Satisfaction: Measure customer's performance expectations satisfaction and dependence for the brand;
• Recognition: Measure consumers’ perceptions towards the brand
• Influence: Measure the globalization of the brand, including sales market and sales volume.
• Social Media: Measure the brand's performance on social media, using big data to monitor the followers on mainstream social media platforms, forwarding numbers, and social traffic.

• Brand report:Compare performance with major competitors in the same industry, including analysis of financial ratios, marketing data, and industry indicators. Brand report will be updated quarterly.

• Brand Valuation:The brand value is measured by the income method/cost method/discounted cash flow method based on its main business performance within the industry.

3.SuperBrand Digital Marketing Strategic Plan

For those companies aiming to improve brand marketing strategies and brand equities, SuperBrand Plan can provide precisely the guidance in content marketing, social media marketing, email/messaging, online customer experience and brand reputation etc.

• Content Marketing: Determine consumer needs and expectations; Create content that will succeed in the competitive market;

• Social Media Marketing: Help manage marketing activities in overseas social media platforms such as Facebook, Twitter and YouTube; Deliver smart, paid placement for Ads;

• Email Marketing: Create agile and relevant emails to help brand interact with its audiences from a B2C or B2B perspective;

• Customer Experience and Brand Reputation: Track and analyze offline and online consumer journey and data, including reviews, feedback and purchase decisions; provide strategic plans to increase customer satisfaction and trigger important word-of-mouth;

• Brand Development: Conduct market research; brand naming service and customize bilingual advertisement video;

• Mainstream Media Advertising: Promote brand in mainstream media, such as New York Times, Wall Street Journal, etc.; Search Engine Paid Ad including Google Search.