1.

1). Mission

As a micro-consultation agency, SuperBrand Inc. evaluates brands. The Brand Health Model we have established has helped hundreds of companies to conduct evaluations. We have developed brand assessment standards and award outstanding brands SuperBrand Seal, aiming to protect consumer rights. When consumers are unsatisfied with the product and coordinate with sellers for unsuccessful returns, we accept consumer complaints about the brand. Later, we conduct a survey and reassess SuperBrand's eligibility.
Based on various brands, we optimize brand content, enrich brand concepts, innovate brand strategies, and increase brand reputation. We help companies establish their influence in the target market and ensure their products have good business reputation, product performance and development potential after the assessment.

2). Service Provider

SuperBrand, Inc.

3). Service Segmentation

The services are divided into five major categories, including: Seal of Approval, Customer Relationship, Marketing, Brand Evaluation and Brand Strategy.

4). Service Breakdown

Certification and authorization services include the SuperBrand branding authorization.
Customer relationship services include customer relationship maintenance.
Marketing services include online file maintenance, advertising, social media management, multilingual video translation, and advertising video production.
Brand assessment services include brand health reports and brand dynamics monitor.
Brand strategy services include brand naming proposal, market research, business plan, and brand strategy management.
The table below explains each item in detail:

2. SuperBrand Application

1）Business Qualification

• The Company is legally registered to do business under Company Law of the People's Republic of China and the business registration law (to be amended);
• The brand is owned by a Chinese company;
• The applicant or the principal responsible person are not listed in bank's blacklist; The financial status of the company is qualified. In the past five years, the operating income must not be negative, and there were no illicit records such as tax deficiencies, violation of law, etc.

2) Product Categories

Companies who own the following product categories are qualified to apply, including: apparel industry, footwear, sports outdoor, jewelry accessories, beauty tools, cosmetics, home textiles, home textiles, books, audio, auto parts, home daily, etc.

3) Application Method

• Companies that join our services can apply by downloading the relevant application documents through the website.
• Application Materials:

a) 6 copies of the Enterprise Service Application Forms (Including Enterprise Service Application Form and Enterprise Status Survey Form)
b) 6 copies of the Product Catalog, Company Brochure, and other attached files
c) A copy of the legal registration of the company
d) A copy of the financial report of main business in the last two years (including income statement, balance sheet, etc.)
e) 6 copies of the Service Request Form (provided by the SuperBrand team after consultation with the company).

3. Application Process

1) Processing Period

The processing period usually takes 10 business days.

2) Process of Application

Since the receipt of the application documents, the team will conduct material verification and qualification review of the company and negotiate with the company on the service details. After the qualification examination is passed, the team will inform the company and the company must pay the registration fee and deposit within 15 days.

3) Fees Structure

i. Registation fee

Registration fee includes

• registration fee of SuperBrand program membership, and
• authorization fee of SuperBrand seal of approval

ii. Deposit

Companies participating in the SuperBrand program must pay a deposit, which is mainly used to ensure that the company complies with SuperBrand's operating mechanism. The specific charges are based on the industry and are charged annually, and are used in accordance with the SuperBrand service agreement and related rules when the company has a violation. SuperBrand and consumers pay liquidated damages.

When the deposit is insufficient, the company needs to make up the balance within 15 days. If it is overdue, SuperBrand will suspend services related to the company until it is filled.

4. Notes

SuperBrand reserves the right to cancel the membership of companies who have any of the following circumstances:

(1) Unauthorized use of SuperBrand seal of approval
(2) Providing SuperBrand with forged materials
(3) Break ofcompliance or failure of SuperBrand trial operation assessment or quarterly assessment