SuperBrand Organization Inc. evaluates brands as a micro-consultation agency. The proprietary Brand Health Model we have established has helped hundreds of companies to conduct evaluations. We have developed brand assessment standards and award outstanding brands SuperBrand Seal of Approval, aiming to protect consumer rights. When consumers are unsatisfied with the product and coordinate with sellers for unsuccessful returns, we accept consumer complaints about the brand. Later, we conduct a survey and reassess SuperBrand's eligibility.

Based on various brands, we optimize brand content, enrich brand concepts, innovate brand strategies, and increase brand reputation. We help companies establish their influence in the target market and maintain the reputation of their products after the assessment.

This is a great idea and I like the expression “SuperBrand” in that context! Like for your previous question on changing the insufficiently recognized value of “Made in China” is to initially attribute this SuperBrand seal to a few selected Chinese brands that would be recognized as exceptional.

——Dr Jean Claude Larreche, Emeritus Chaired Professor of Marketing, INSEAD, FRANCE

This is an ambitious plan. The goal of course is to show that Chinese companies have so much faith in their products that they are willing to back it up with such a generous warranty/refund policy.

——Dr Elie Ofek, Professor of Business Administration, Harvard Business School, USA

SuperBrand Seal of Approval is a great idea because it protects consumer rights and helps build confidence. It tells consumers that an independent organization is on the side of the consumer.

——Dr Stephen Woolgar, Emeritus Professor of Marketing at Saïd Business School, University of Oxford, UK

What Can We Do？

For Consumers:

1. We accept consumers' complaints about the brand and investigate the complaints. Regarding quality and services problem, consumers are required to return to its original merchant first. Based on unsuccessfully return proof and certain requirements, we will compensate accordingly.
2. We will cancel membership of SuperBrand that contradicts with consumers' rights and interests.
3. Supervise various brands behaviors and protect the legitimate rights and interests of consumers, aiming to guide consumers in making right purchase decisions.

For Brands:

1. We will assist brands in expanding overseas markets, build brand reputation, and increase brand awareness
2. We offer brand health analysis, social media monitoring, and multilingual videos creation, etc. to integrate our brands and audiences.
3. We also provide customized consulting services including brand naming, market research, strategic e-commerce management and brand marketing programs, etc.

What is SuperBrand Seal of Approval?

As an independent Brand Evaluation Agency, our SuperBrand Seal of Approval is a symbol that helps consumers build confidence, and it is also a certification for for companies that are credible to the public. Aiming to enhance the confidence of overseas consumers in Chinese brands, we issue SuperBrand Seal of Approval for Chinese brands that have been tested for its excellent quality and consumer satisfaction. The strategic benefits of the SuperBrand Seal of Approval are as follows- First, it protects consumers’ rights based on independent testing and evaluation; Second, it helps build consumer trust and confidence through enrollment of consumer voice. In the meantime, we will motivate brands to improve continuously and further meet consumers' customized needs. SuperBrand Seal of Approval indicates to consumers that an independent organization is together with them.

How the SuperBrand Seal of Approval Protects You?

WE PROMISE This is SuperBrand's LIMITED WARRANTY: If any product that bears our limited warranty Seal proves to be defective within two years from the date it was first sold to a consumer by an authorized retailer, SuperBrand will refund the purchase price or $1,000, whichever is less or, at SuperBrand's sole discretion, repair or replace the product. This policy covers you, the consumer, whether you bought the product or it was given to you (by the buyer). Products that bear the SuperBrand Seal of Approval have been assessed by SuperBrand in accordance with SuperBrand's assessment criteria and are also subject to the limited warranty if proven to be defective.

WHAT TO DO If you believe such a defect exists, download the complaint form, fill it in and send it to SuperBrand or you can complete our online complaint form through our site. The form asks you to describe the product and please inform us of any many details as possible. You should tell us where and when it was bought, the price paid, and the problem you met. You will be required to provide a receipt. You may be asked to ship the product to us at your own expense. If that is not possible because of size or installation, our representative may call you and inspect the product. If the product is defective, we will refund the purchase price or $1,000 whichever is less, or at our sole discretion, repair or replace the product. This warranty gives you specific legal rights, and you may have other rights, which vary from state to state.