斯蒂芬•沃格博士
Dr Stephen Woolgar

牛津大学商学院营销学教授 英国
Emeritus Professor of Marketing at Saïd Business School, University of Oxford, UK

超级品牌印章是一个好主意，因为它可以保护消费者的权利并帮助其建立信心。它告诉消费者，一个独立的组织和他们站在一边。当然，测试，审核和认证是非常重要的，并且这些需要独立完成。这项举措的另一个维度是通过社交媒体渠道纳入消费者评论和反馈。然后，通过测试和消费者的呼声，从而信任该品牌。

SuperBrand Seal of Approval is a great idea because it protects consumer rights and helps build confidence. It tells consumers that an independent organization is on the side of the consumer. It is very important of course that the testing, vetting and qualification is done, and is seen to be done, independently. An additional desirable dimension to this initiative would be to incorporate mechanisms for consumer comment and feedback, through social media channels. Trust in the brand will then be enacted both through testing and through the voice of the consumer community.