琼•克劳德•拉里齐博士
Dr Jean Claude Larreche

欧洲工商管理学院(INSEAD)营销学教授 法国
Emeritus Chaired Professor of Marketing, INSEAD, FRANCE

这是一个好主意，我喜欢这种表达“超级品牌”的方式！就像你之前提出的想要改变“中国制造”传统认知的问题一样，首先要给一些中国的知名品牌授予超级品牌印章。超级品牌的概念需要和消费者建立积极的沟通，我们可能可以这样说：“这是超级品牌。如果您对其并不完全满意，请退回，没有任何问题，您就可以得到退换或退款”。

This is a great idea and I like the expression “SuperBrand” in that context! Like for your previous question on changing the insufficiently recognized value of “Made in China” is to initially attribute this SuperBrand seal to a few selected Chinese brands that would be recognized as exceptional. The SuperBrand concept would have to be communicated positively and a possibility is: “This is a SuperBrand. If you are not totally satisfied, return it, no questions asked. It will be replaced or refunded”.