伊利•欧菲克博士
Dr Elie Ofek

哈佛大学商学院管理学教授 美国
Professor of Business Administration, Harvard Business School, USA

这是一个雄心勃勃的计划。这项计划的目的是表明，中国企业对其产品有很大信心，以至于他们愿意用这种慷慨的保修/退款政策来支持它。你们还可以举例一些真实的消费者，讲述他们如何购买非中国品牌，并在一年后发现质量不堪却已经超过了制造商保修日期，什么也没得赔（这种比较类消息可能会有所帮助）。

This is an ambitious plan. The goal of course is to show that Chinese companies have so much faith in their products that they are willing to back it up with such a generous warranty/refund policy. One can also show real consumers that tell stories of how they bought non-Chinese brands and those failed them after a year – and hence they were past the typical manufacturer warranty date – and couldn’t do anything about it (this comparative messaging may help).